Author name: WG

How to Test Product or Service Ideas Without Spending a Lot of Money Have you ever been struck by a lightning bolt of inspiration that made your heart race? Whether it’s a new product for the market or an innovative service, the thrill of creating something from scratch is indescribable. But before you dive in […]

How to Build Your First Email List Even If You Are Starting from Scratch Hello, dear culinary enthusiast and budding entrepreneur! Have you ever wished for a direct line to those who genuinely want to hear from you? I know the world of social media is captivating, but today, I want to delve into something

How to Create Meaningful Partnerships to Grow Your Small Business Running a small business can feel like a solo journey, but it doesn’t have to be. Strategic partnerships offer a pathway to reaching new audiences, adding more value, and building credibility, all without breaking the bank. As an entrepreneur myself, I know that having allies

The Power of Storytelling in Marketing for Small Businesses Hello, dear reader! If you’re here, you probably love cooking just as much as I love telling stories. After all, who doesn’t enjoy hearing a good tale while preparing a delicious dish? Today, we’re diving into a special ingredient in the business world: storytelling. Much like

Beginner’s Guide to Small Business Marketing: Where to Start and What Works Hello, dear reader! If you’ve found your way here, it’s likely because you’re holding something truly special—a product or service that you believe in wholeheartedly. But like many entrepreneurs, you might be asking yourself, “What now?” Having a fantastic offering is just the

How to Create a Strong Brand Identity for Your Business When I embarked on the journey of starting my own business, the prospect of creating a brand identity felt like a daunting task. I found myself constantly pondering how to encapsulate everything my company stood for into something people could both see and feel. However,

How to Stay Motivated When Building a Business from Scratch Starting a business from scratch is an exhilarating journey—yet let’s be honest, it can also be exhausting, chaotic, and mentally challenging. When I embarked on my own entrepreneurial adventure, I vividly recall the emotional rollercoaster that each day presented. There were moments of feeling invincible,

How to Create Realistic Goals for Your First Year in Business Starting a business is an exhilarating journey filled with new experiences and challenges. I remember the whirlwind of emotions I felt when I ventured into my first business endeavor; the uncertainty was daunting, yet my determination to succeed was even greater. One key lesson

How to Ask for Customer Feedback (And Actually Use It to Grow) Ah, customer feedback! That precious resource that sits right within your reach, completely free of charge. It’s what tells you what’s working in your business, what needs a little tweaking, and most importantly, what your audience truly wants. We’re not just talking about

How to Deliver Outstanding Customer Service as a Small Business Hello, friends! Today we’re diving into a topic that can truly transform how your business is perceived: customer service. I personally find nothing more rewarding than receiving heartfelt praise from a satisfied customer, and I bet you love that feeling too. As a small business